Berlin – From sleeve to front of shirt: TEDi will continue it’s partnership with Hertha and officially become the premier sponsor of the Berlin club from the beginning of the 2018/19 season. A deal has been done until the 2020/21 season and brokered by Legardère Sports. The company has had its logo displayed on Hertha’s shirt sleeves since the beginning of the current season.
As well as taking pride of place on the front of the Blue and White shirts, TEDi will also take over a strong advertising presence around the club including TV branding, interview backdrops, press conference rooms and general stadium advertising hoardings. The partnership will also include activity on a digital scale and Hospitality services.
As main sponsor, TEDi will also look to highlight family orientated projects such as the Hertha Berlin football academ, the Kids Club and the Family-Cam in and around the stadium’s TV screens.
Sporting director Michael Preetz explained: “The first weeks quickly proved how good and trusting the relationship between Hertha and TEDi was, and we are really looking forward to having them as a main sponsor in the long term. We would like to thank our current sponsor bet-at-home.com for their work over the past few season, which was capped off this season with a Europa League berth.
Silvan Wolfrath, Chairman of TEDi, added: “The chemistry between the two companies is so good that it was an obvious choice to extend the partnership. We will now work even closer with one another. Hertha and TEDi definitely has a ring to it. Both stand for devotion, team spirit and being down to earth.
Hendrink Schiphorst, Executive Vice President of Football Germany at Lagardère Sports said: “It’s a strong signal that TEDi is building its reputation at Hertha Berlin after a successful first season as a sleeve sponsor. This only serves to confirm the national and international breadth of the club.”