Whether it's Facebook, Twitter or Instagram, the club’s official accounts provide a mixture of information, fun and humour. Magazine ‘Lead Digital’ recently wrote that the capital club dominate in this area when compared its Bundesliga rivals: “Which club account is the funniest and most passionate in the Bundesliga? Quite a lot of people say Hertha BSC.”
Shortly before the end of the season, the Blue-Whites have reached another great unofficial milestone – since early May, Hertha have had a total of one million followers on its official social media channels. Whether it is Facebook, Twittter or Instagram, even YouTube or LinkedIn, the number of followers has risen swiftly in recent years. Also in China, where Hertha have had an official account on Sina Weibo since the start of this season, the club is gaining more and more fans.
The success story is will continue with the club’s upcoming trip to the USA. As part of the club’s internationalisation strategy, Hertha will launch Spanish-speaking Twitter and Facebook accounts for its Latin American fans as the ‘Old Lady’ continues to grow!