Hertha will have a new and exclusive sports betting partner, betway, to begin the 58th season of the Bundesliga. With this new deal, the leading online betting company builds upon existing partnerships, whilst underlining their commitment to the Bundesliga and the German market as a whole. The agreement will last for an initial three years, in a deal brokered by SPORTFIVE. A major part of the deal will see betway make use of the electronic advertising boards at the Olympiastadion. Betway will also benefit by being featured on social media posts, as well as on the Hertha BSC app and website.
"We are looking forward to having increased brand awareness among German fans thanks to our recent work with clubs in Germany’s top two divisions. We have seized a unique opportunity to work with a club steeped in so much tradition, Hertha BSC,” said a very satisfied Anthony Werkman, CEO of betway. Werkman’s happiness was shared by Hertha’s management. “We are very happy to have betway by our side as a new partner. They have already proven themselves to be a reliable partner through many years of involvement in the sports market. In the current uncertain climate, we recognise the value of such stability,” said Hertha’s financial director, Ingo Schiller.
“Despite the current situation, with all the hardship caused by the coronavirus, we are very happy to have found a new sports betting partner for Hertha BSC,” said Thorben Jeß, vice president of SPORTFIVE’s Hertha BSC team. "Not only have Betway secured a partnership with another historic Bundesliga club, but they have also opened themselves up to more diverse, exciting opportunities that will present themselves through this deal. We are looking forward to an exciting future with this new partnership.”