Berlin- Hertha BSC will become the first Bundesliga club to form their own eSport Academy, aiming to discover and develop the best FIFA eSoprt Talents in the region. Insurance firm AOK Nordost will also widen its connection to Hertha through the eSport project. The implementation of the eSport plan will be undertaken in conjunction with STARK eSports GmbH.
Hertha BSC continues in its attempt to be at the head of innovation in connection with the digital transformation of the club by becoming the first club in Germany’s top division to found ist own academy for the development and education of Talent in the field of eSports.
The new year will see tournaments and scouting events take place in Berlin, Brandenburg and Mecklenburg-Vorpommen, in an attempt to find the most talented EA Sports FIFA players around. The competition will be open to all those in the region aged between 12 and 18.
The qualification tournaments will see two to four FIFA talents selected for the Hertha BSC eSports academy. The candidates will then be built up into eSport pros by the head of the academy Matthias “STYLO” Hietsch, who ended 2017 as one of the top four eSports players in all of Germany. He also finished the Dreamhack event in Leipzig in 2016 in second place. He also made the final of the 2016 and 2017 virtual Bundesliga.
Paul Keuter, a member of the Hertha BSC board said: "We have decided to take the decision and join the eSports industry and continue the tradition of going our own individual way about things. We want to boost our already successful footballing academy and take that success into the eSports and digital world. Our goal is to scout out a range of talents and develop a range of innovative and sustainable eSport professionals from Hertha BSC."
As well as the development of the FIFA academy those chosen will be educated in the area of digital media. The successful YouTuber Ben “NoHandGaming” Paul will act as host for the sessions. The Berlin-born, self-confessed Hertha fan can boast over 325,000 subscribers and 55 Million Video views on his FIFA-Gaming YouTube channel.(www.youtube.com/NoHandGaming).
Insurance company AOK Nordost will broaden ist partnership with Hertha by supporting the education of those on the eSport programme. Hertha and AOK have been partners for years and will aim to promote an active lifestyle with more exercise through the eSports project.
Daniela Teichert, member of the AOK Nordost committee, said: „The partnership will allow us to spread the message of a healthy lifestyle to young children and their parents not just at the academy but at Bundesliga home games as well.A lot of people see eSports stars as ‘Couch potatoes’ but these professionals must be fit and healthy. As an insurance company we want to pass on tips and advice to these players so that they can pass on these ways of life to other of the same age who have a big interest in eSports.”
The planning and carrying out of these scouting events, as well as the setting up and looking after oft he Hertha BSC eSports academy will take place with the help of STARK eSports GmbH. The renowned eSport agency has helped several eSports projects for clubs and organizations become a successful reality.