Following this year’s shorter winter break, Homeday are to become the new main sponsor of Hertha BSC for the rest of the 2020/21 season. The Berlin-based company’s logo will adorn the shirt of both the home and away kit. According to the terms of the agreement, Homeday will continue the partnership with the Old Lady as an exclusive partner until June 2024. In addition to advertising on the shirt and in the stadium, a major aspect of the agreement will be digital communication and engagement with Hertha fans. Homeday are a brokerage firm that are also based in the capital and offer services throughout Germany supported by the use of technology.
“We’re very pleased that we've been able to reach a successful conclusion to the positive talks with Homeday. They’re an innovative brokerage company offering customers real value, and have become part of the young, dynamic corporate world that has developed in Berlin over the course of last ten years. The partnership with Hertha BSC will help them build brand recognition in the Bundesliga. We’re convinced that together, we will be able to achieve our shared goals through this long-term partnership," said Ingo Schiller, Hertha BSC’s managing director of finance.
"Satisfied customers and happy fans"
“We are very proud to be the new partner of Hertha BSC and we are looking forward to a long-term partnership. For us, it’s a natural fit, with Hertha and Homeday both having our roots in Berlin and both having big plans to expand and grow. It takes similar things to have satisfied customers and happy fans: courage, hard work, and staying power,” said co-founder and chief marketing officer of Homeday, Dmitri Uvarovski. For Homeday, it’s of particular value to have a partner like Hertha, who are known throughout Germany.
“I'm delighted that the constructive talks between Homeday and Hertha BSC have led to a result that benefits both parties. Homeday are a fast-growing company who are active nationwide. They will be a committed and valuable partner for Hertha,” said Hendrik Schiphorst, managing director of SPORTFIVE Germany. SPORTFIVE have been Hertha BSC's marketing partner for several years and once again brokered the partnership with the club’s new main sponsor.